- Ariel Original Liquid Detergent offers deep cleaning in every wash, even in cold water - Exclusive Cold Cleaning technology that maximizes effectiveness in low temperature cycles - Brightens whites and helps remove tough stains, such as sweat stains - Allows you to save energy and reduce environmental impact by washing at lower temperatures - Recyclable bottle, contributing to sustainability and care for the planet - Can be used to pretreat stains before washing - Advanced formula with anionic surfactants, enzymes, and optical brighteners - Ideal for all types of clothing and automatic washing machines - Easy dosing and direct application in the drum for better results