- Colgate Max White is an advanced whitening toothpaste with Blancheur crystals, designed to reveal the natural whiteness of your teeth - Includes 1 tube of 75ml, ideal for personal use or to try the product - Provides a freshness sensation up to 10 times longer-lasting than a conventional toothpaste - Helps prevent cavities and strengthens tooth enamel - Promotes healthy gums and optimal oral hygiene - Innovative formula developed by Colgate, world leader in oral health - Recyclable tube, environmentally friendly - It is recommended to brush your teeth twice a day for at least 2 minutes for best results